France · Est. 1933
Lacoste Eyewear
The crocodile logo, born on a tennis court.
Brand History
The Story of Lacoste
French tennis champion René Lacoste founded his brand in 1933 after his nickname 'the Crocodile' inspired the now-iconic logo, launching with the original piqué polo shirt that redefined sportswear.
Lacoste eyewear keeps that sporty, easygoing French heritage front and center — clean, comfortable frames built for an active, casual lifestyle.
At a Glance
- Founded
- 1933
- Founder
- René Lacoste
- Origin
- France
- Style
- Sporty, easygoing French heritage with clean, comfortable construction.
Shop In-Store
Lacoste at Designer Eyewear Outlet
Designer Eyewear Outlet carries authentic Lacoste frames and sunglasses at our optical store in Ajax, Ontario, sourced directly from authorized distributors rather than grey-market resellers. Every Lacoste pair is quality-checked by our licensed opticians before it goes on display, so you get the real thing at up to 70% below typical retail pricing.
We fit Lacosteframes to your face shape and prescription in-house, with personalized adjustments included. Selection varies by season, so if you're coming from Pickering, Whitby, or elsewhere in Durham Region specifically for Lacoste, contact us or visit our Ajax optical store to check current in-stock styles before you make the trip.
Ready to try on Lacoste?
Visit our Ajax optical store or book an eye exam to get started.